The song name refers to a popular internet meme whereas the lyrics tell about people in internet forum discussing about reality TV show.
Although one might think such lifestyle as a lonely one, people actually have important relationships with their virtual friends and their social life might be even more active than that of a person who does not spend time in online discussions.
Also for this song I had the melody in my mind for years. Finally I got a person to write the notes down and then I could ask people to do different versions about the song with and without lyrics.